This introductory lesson establishes the foundation for mastering data storytelling, led by author and data expert Brent Dykes. The course is designed for anyone who regularly communicates with data, from analysts to executives, and focuses on transforming data insights into compelling narratives that drive action.

Main highlights:

• Course structure follows six main sections: Introduction, Data, Narrative, Visuals, Delivery, and Application
• Course targets three key professional groups: data/finance professionals, business professionals, and leaders/executives
• Five core learning objectives center on understanding story power, targeting insights, structuring narratives, visualizing data, and inspiring action
• Clear expectations set around prerequisites (basic data literacy) and course scope (principles over specific tools)

Key takeaway: Effective data storytelling is a critical skill that combines data expertise, narrative structure, and visual communication to drive organizational change.

Application + reflection: Consider how the three determinants of data storytelling (data reliance, decision impact, and audience engagement) apply to your current role and responsibilities. As you proceed through the course, think about specific instances where better data storytelling could have improved the impact of your past data communications.